The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful. Embarking on a mission to redefine skincare excellence, we proudly introduce our meticulously crafted eye serum, a testament to innovation, effectiveness, and gentle care.

Superfirming Eye Serum is free from regular water, drawing its revitalizing essence from organic botanical hydrosols sourced from local herbs. The production of each batch begins with the distillation of fresh local peppermint and rosemary hydrosols. These hydrosols not only imbue our serum with mild botanical actives but also gives our product a natural fragrance without adding any artificial fragrances.

Other ingredients such as Liftonin Xpress gives immediate firming effect, smooths out fine lines by up to 74% in one hour. Bakuchiol is a powerful antioxidant promoting skin renewal and collagen production.

Multi-weight hyaluronic acid is responsible for deep hydration. Caffeine stimulates blood circulation, reduces puffiness and swelling, soothes dark circles.

Niacinamide protects skin from moisture loss, prevents pigment spots, improves skin tone and complexion.

Rosehip oil nourishes eye area; peptides accelerate synthesis of collagen to prevent wrinkles.
Vitamin E and C perform a protective function helping to neutralize free radicals in skin.

HOIA’s dedication extends to incorporating gentle preservatives and botanical retinol known as Bakuchiol, meticulously balanced to minimize sensitizing effects and irritation.

With this new eye serum, HOIA  said arewell to problematic emulsifiers and welcomed SEABALANCE, an innovative and sustainable alternative to conventional emulsifiers, derived from upcycled algae. Beyond its functional excellence, SEABALANCE imparts a plethora of skin benefits, from soothing and hydrating to nourishing and brightening.

After two years of relentless research and development, the formula stands as a beacon of purity and efficacy, free from unnecessary additives. 

How to use: Apply a very small amount to the eye area and massage until absorbed. Suitable for use from the age of 25.

• Size: 10 ml

• Made in Estonia

*Rosimarinus Officinalis Distillate, *Mentha Piperita Distillate, Sargassum Fluitans/Natans Extract, *Rosa Canina Seed oil, Tetrapeptide-21, Nicotanamid, Caffeine, Bakuchiol, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Tocopheryl-acetat, Hydroxypropyl Methylcellulose, Pullulan, Porphyridium Cruentum Extract, Butylene Glycol, Glyerin, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Citric acid, Mica , CI77891, CI 77491, Lauroyl Lysine. *Organic.

Refreshing body whip with a soft texture is deeply moisturizing and leaves your skin soft and silky smooth. It is rich in unrefined shea butter, coconut oil, cocoa butter, E-vitamin and other plant-based oils, which hydrate and moisturize your skin, help to improve the texture and elasticity of your skin, alleviate different types of skin problems, reduce redness and flaky skin. Grape seed oil helps to tone and tighten your skin.

How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

• Size: 200 ml
• Made in Estonia

Effective, nourishing & unisex! This creamy lavendel smelling balm melts into skin effortlessly and is perfect for daily use. It allows your body and skin to function like it is meant to keeping sweat and smell at bay all day long!

USE: Apply the paste with fingertips, just like facial cream ensuring your armpits are still slightly damp after washing. Allow five minutes for the deodorant to absorb into your skin before getting dressed. A little goes a long way – if it feels greasy, you may have used too much. May cause mild discomfort when used directly after shaving.

PLEASE NOTE! External use only. Keep out of the reach of children. Keep paste cool and dry, away from heaters and direct sunlight. May cause mild discomfort when used directly after shaving.

Ingredients Tapioca Starch, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Sodium Bicarbonate, Avena Sativa (Oat) Kernel Oil, Hydrogenated Vegetable Oil, Kaolin, Simmondsia Chinensis (Jojoba) Seed Oil, Aroma* Tocopherol (Vitamin E), d-Limonene*, Linalol*, Citral* / * natural essential oil

Use within 6 months of opening. Keep protected from direct sunlight.

BONOBO: Nature’s Purest Touch for Beauty. Designed for the discerning woman who values natural purity, BONOBO cosmetics are crafted with hand-picked Estonian plants and organic shea butter. Born from a vision to combat the chemical overload our bodies face daily, founder Kristi Kalluste ensures each product harnesses the potent power of plants. Light, effective, and truly natural, BONOBO is a sanctuary for your skin. Embrace the wild, and let your body experience the joy of true natural beauty. Your body will thank you.

Diamond Dust – Sweet, elegant and shimmering vibe.

The Candledust candle brings out your creativity and lets it really take flight. No more thinking about what to do with used candle containers, just fill them with candle powder. The magic of the powdered candle lies in the fact that you can choose the container you like and get a completely new and fresh candle every time you light it!

How to use a powdered candle?

Find a suitable container and pour the powdered candle into a non-flammable container. For one wick, consider an area with a diameter of 8 cm. Several wicks can be used on wider containers but also consider an area with a diameter of 8 cm between wicks. Make sure that the tip of the wick is 0.5cm visible from the powder and light the candle.

There are three ways you can use it again:

• Crush the hardened wax into powder, pour new powder on top and insert the wick into the powder, so you get a completely new and fresh candle.

• If you have enough wick left, use it like a normal candle, just light the candle again.

• Throw away the hardened wax and place a new wick in the powder.

IMPORTANT! Use a wider container than 8 cm – Then the wax does not melt on the container and the container remains clean. If you want to change the container, just pour the powder candle into a new container, add a wick. The package includes the necessary wicks. The powder candle packaging is not suitable for burning candles! Without sustainer wick burning time ~9h.

The burning time of this candle is ~140h, candle comes with 15 wicks + 2 wicks with sustainer, which are designed for reusing candle containers.

Rosso is a majestic blend of sweet and fruity scent notes from grapes and berries, combined with the soft fragrance of violet and magnolia, and the tannin reminiscent of birch wood.

The Rosso room diffuser is more than just a fragrance – it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, Rosso is the ideal choice.

Top Notes: Black Grape, Fruity Freshness
Heart Notes: Grape Juice
Base Notes: Vanilla, Tonka Bean, White Musk, Dried Fruit

To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

• 500ml fragrance diffuser and 12 fiberstick reeds
• Lasts for approximately up to 8-10 month
• Hand-made in Estonia

The “Champagne Rhubarb” room diffuser is a romantic and luxurious fragrance that takes you on a delightful sensory journey. This scent composition combines the elegance of sparkling champagne with the freshness of spring rhubarb. The aroma unfolds with rich nuances of black plum, ripe pear, and spring rhubarb, creating a fragrance experience that evokes emotions and sensations, making it an undeniable favorite among our customers.

Whether you’re looking to create a special evening, a festive atmosphere, or simply bring a touch of luxury to a room, the “Champagne Rhubarb” room diffuser is the perfect choice. Its scent is like a timeless classic, adding depth and style to any space, lingering in your memory for a long time.

Top Notes: Rhubarb, Champagne
Heart Notes: Peach, Pear
Base Notes: Blueberry, Plum

To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

• 500ml fragrance diffuser and 12 fiberstick reeds
• Lasts for approximately up to 8-10 month
• Hand-made in Estonia

Deeply moisturizing aloe water is a really universal and multifunctional product, which is suitable for all types of skin.  Use this Aloe water to hydrate, soften and refresh your body, face, hair, and scalp. It helps to treat inflammatory, red, and irritated skin, and relieve acne, burns, rashes, and other skin problems. It contains cellular water from fresh plants, which is rich in minerals, phytosterols, antioxidants, and countless other natural botanical chemicals. Aloe water is organic and free from preservatives. How to use: Spray it directly on your face, body, hair, or scalp; or on a cotton patch and then apply it on your face. For problematic skin, use twice a day.

How to use: You can also spray aloe water to your hair – it stimulates hair growth, improves the hair condition, relieves irritated scalp, and helps to moisturize and soften the hair. Aloe water can be used instead of facial water, it refreshes, moisturizes, and smoothes skin. Keep the product under +25 °C.

Ingredients: *Aloe Barbadensis Leaf Distillate Water. *From organic farming.

Shipping 3-8 working days